Here, I am going to cover: Our Mental Model for research We could have easily picked any idea we feel passionate about and started working on it. But why Calm Sleep? The playbook on how to do research before jumping on any idea? 📋 Hey there! This is going to…

Hey there! This is going to be a series of blogs covering how we came up with the idea of Calm Sleep, scaled it to over 700,000 users in less than a year with less than a $1,000 total investment. 🌱 I’m Akshay Pruthi, an entrepreneur who loves to build…

A few days back, I conducted an AMA with TPF (The Product Folks community). I had a wonderful time answering questions about product and growth. A lot of people recommended to collate all the answers and share with the community. This blog post is dedicated to that. Question: “What are the…

How does one fall in love? It doesn’t happen overnight. It starts with a few interactions which extend to understanding your partner. And over time, you start appreciating the shortcomings of that person too. Why? Because you are in love with that person. I was thinking about this the other…

A few days back, one fine morning I was driving to Gurgaon. My mind was wandering. From one question to another. What will I accomplish today? How’s my life going to improve? Am I happy? My favorite song from Coldplay “The Scientist” was playing in the background. I started singing…

Often, while building products we get stuck. We believe we did everything we could still, it didn’t work. I have come across this situation multiple times while building products. Hence, I decided to create a framework to help surpass the situation. All situations mentioned below are real examples of different…

One day, I sat to myself thinking how did my mom learn cooking? Or How did my dad learn about finances even though that’s diagonally opposite to what he does in his profession? This thought led to me do a google search for a free design course online and I…

At 19, I started my 1st company. I was invited to a 5-star hotel for an investor meeting. It was my first. I sold my dream over a Dal Makhni and a Naan to the investor because back then, going to a 5 star was fancy! Ended up giving 1/3rd…

Imagine waking up and finding yourself at the controls of an airplane as a pilot. You have no idea what the controls there means, what the blinking light signifies and what you are expected to do. This is how your user feels when you onboard the user without guiding on…